FAQ

​Apply perfume to your pulse points. These are areas where your blood vessels are closest to the skin, generating extra body heat that helps radiate the scent. ​Wrists ​Inner elbows ​Base of the neck / behind the ears ​Behind the knees

​Not exactly "crush," but you shouldn't do it. Rubbing creates friction and heat, which fast-forwards the evaporation of the delicate top notes (the initial scents you smell, like citrus or light fruits). This ruins the fragrance's intended evolution and makes it fade faster. Just spray and let it air-dry. ​

​Fragrance clings best to moisture. ​Layer with lotion: Apply an unscented lotion or petroleum jelly to your pulse points before spraying. The oils lock the fragrance molecules to your skin. ​Apply right after the shower: Your pores are open, and your skin is naturally hydrated, which absorbs the scent better. ​

​On clothes: Yes, but be careful. Fragrance often lasts longer on fabrics than skin, but dark or oil-based perfumes can stain delicate fabrics like silk, satin, or white cotton. Spray a test patch first. ​On hair: Avoid spraying it directly. Most perfumes contain high amounts of alcohol, which can dry out your hair. Instead, spray your hairbrush and run it through your strands. ​

​This comes down to the concentration of pure perfume oil mixed with alcohol and water. The higher the oil concentration, the longer the scent lasts and the closer it stays to the skin. Fragrance Type Oil Concentration Average Longevity Best Used For Eau de Toilette (EDT) 5% to 15% 3 to 4 hours Casual daytime wear, office environments, or hot summer days. It projects well initially but fades relatively fast. Eau de Parfum (EDP) 15% to 20% 5 to 8 hours Everyday versatility, evening events, and cooler weather. It balances strong projection with excellent lasting power. Extrait de Parfum (also called Pure Parfum or Elixir) 20% to 40% 8 to 12+ hours (often all day) Special occasions or cold winter months. It has a rich, dense quality that sits closer to the skin rather than throwing a massive scent trail. Pro Tip on Extrait de Parfum: Because Extraits have the lowest alcohol content, they are often less drying and can be a great option for people with sensitive skin. However, because they are highly concentrated, you typically only need 1 or 2 sprays max.

​Keep your bottles in a cool, dark, and dry place—like a bedroom closet, drawer, or its original box. ​Warning: Never store your perfume on a bathroom counter or windowsill. The constant shifts in temperature, humidity, and direct sunlight break down the chemical bonds of the fragrance oils, causing the perfume to spoil or lose its scent. ​

​Yes, most perfumes have a shelf life of about 3 to 5 years once opened. You can tell a perfume has gone bad if the liquid changes color (usually turning darker or more yellow) or if it begins to smell sour, metallic, or like rubbing alcohol. ​

​Perfumes are structured like a pyramid, developing over time as they sit on your skin: ​Top Notes: The initial scent you smell right after spraying. They are bright and sharp but evaporate within 15 to 30 minutes. ​Middle (Heart) Notes: The core theme of the perfume. These emerge as the top notes fade and last for 2 to 4 hours. ​Base Notes: The heavy hitters (like vanilla, musk, or woods). They anchor the fragrance, evaporate very slowly, and stay on your skin for the rest of the day. ​

​Your unique skin chemistry plays a massive role. Factors like your skin's natural oil production, pH levels, diet, body temperature, and even hormone levels interact with the fragrance oils, causing the exact same perfume to project differently from person to person. ​10. How many sprays should I actually use? ​For standard daytime wear, 2 to 4 sprays is the sweet spot. ​1-2 sprays if it's a heavy winter/evening EDP. ​3-4 sprays if it's a light, refreshing summer EDT. ​If you can smell your own perfume without moving your arms, you've likely applied too much. Our noses naturally become "blind" to our own scent after a while, even if others can still smell it perfectly.

"Unopened & Sealed" policy due to hygiene, safety, and product integrity regulations. ​Eligibility: Returns are allowed only if the bottle is completely unused, unopened, and still in its original cellophane-wrapped or sealed packaging. ​Time frame: Usually 2 to 3 days from the date of delivery or purchase. ​The Logic: Once a perfume is sprayed, air enters the bottle and begins the oxidation process, compromising its shelf life. Retailers cannot safely resell an opened cosmetic product.

​1. Extrait de Parfum (Parfum)

​Concentration: 20% to 40%
​Characteristics: This is the most concentrated and expensive form of fragrance. It has a thicker, slightly oilier consistency and provides the longest wear time—often lasting 8 to 12 hours or more. Because of the low alcohol content, it is often better for individuals with sensitive skin.

​2. Eau de Parfum (EdP)

​Concentration: 15% to 20%
​Characteristics: One of the most common categories, EdP is designed to last nearly all day without being as heavy as an Extrait. It typically provides 6 to 8 hours of longevity and is the standard for "evening" or long-wear fragrances.

​3. Eau de Toilette (EdT)

​Concentration: 5% to 15%
​Characteristics: EdT is generally lighter and focuses more on the top notes (the initial burst of scent). It usually lasts between 3 to 5 hours. It is a popular choice for daytime wear or professional environments where a subtle trail is preferred.

​4. Eau de Cologne (EdC)

​Concentration: 2% to 4%
​Characteristics: Traditionally associated with citrusy, fresh profiles, colognes use a much higher ratio of alcohol. The scent is fleeting, usually lasting about 2 hours, and is intended for frequent reapplication or a quick "refresh."

​5. Eau Fraîche

​Concentration: 1% to 3%
​Characteristics: Similar to cologne in longevity, but with an even lower fragrance oil content. The "Fraîche" (fresh) designation often means the liquid is diluted mostly with water rather than high-grade alcohol, making it very light and airy.
​Concentration Comparison Table